Having the passion and expertise in small fashion businesses and publishing has got the designer to where she is today, entering  the fashion world strongly and competing as an emerging brand..
 Farah Al Asmar has studied Graphic and Fashion  design at Istituto Marangoni-London, and worked  with a handbag designer, fashion magazines, TV  shows and is an ex-partner in Love and Label  (2009-2011).

Growing an idea and keep a tally goal isn’t effortless when it comes to the fashion world, especially when it moves rapidly and needs persistent hard work, travel, design and sourcing. Inspired by art, culture, fashion, architecture, technology; the designer have managed to launch a handbag line under the name of Farah Asmar in late 2011 using plentiful leathers, and trend avowal hardware celebrating playful color-block and collaborating with artists, whilst keeping in mind altered tastes, age groups and market diversities.

At Farah Asmar we target women who crave uniqueness and allow their pieces to scream vogue statement whether it’s a clutch or an over sized tote.

In August 2017, the brand has been awarded the Butterfly Mark by Positive Luxury Ltd. London for being sustainable and sticking to an ethical work process keeping in mind the social & environmental policies securing a better life for labor and the less fortunate women.

The Designer has been featured on the Cover or Forbes Middles east ( august 2019) and the brand was in the top 40 under 40 2 years in a row, paying attention to the details that the brand take into consideration when designing and manufacturing.
The Brand has been carried by Celebrities and top social figures among them is HM Queen Rania Al Abdullah of Jordan. "we are now a brand to trust" says the designer. "we are now a brand to trust" says the designer.

click on the Butterfly Mark to discover more