• Spring Summer 2018 Lust List


    The start of a new season should be celebrated. With the days becoming longer, the air thick and warm and the evenings hazy, the shift sparks creativity, passion and ambition. This is the perfect opportunity to embrace your creative side, to explore your style, and be bold about who you are.

    Introducing a playful edge to your style can be liberating, and is the ideal way to welcome in the new season. Don’t hold back this summer, let your style support you, and take you through all of your endeavors, for a summer to remember. 

    Breaking down boundaries; Fashion shouldn’t be restrictive, it should be liberating, enhancing your mood and supporting your lifestyle. When it comes to accessories, choose wisely – the perfect bag can enhance your day-to-day life in more ways than one, enabling you to carry everything with you that you need to have the best possible experience, while elevating your mood and reflecting your unique sense of style.

    Look further for inspiration; Style inspiration should have global influence. When you look, inspiration can be found all around you, in both the simple and striking details of everyday life. From a painting in a gallery or a building on your trip to Europe, to the delicate wild flowers in the woods or the curve of a fallen tree.

    Our Spring/Summer ‘18 collection is influenced by global inspiration. First sparked from a trip to Japan, the latest collection combines the beautiful and versatile cherry blossom tones, the temples contrasting bold shapes and structures and the beauty of the natural landscape found across the country.  Allow your style to shape and form around these foundations this summer. Providing structure and strength, the Mini Nova Top Handle Accordion Bag reflects the bold edges and lines found in Japan, and can bring strength to all that you do this summer. Simple yet exquisite, allow the Luna Backpack to support your lifestyle, providing you with effortless style for the everyday, allowing you to feel inspired and live your best summer.

    Explore the full Spring/Summer ‘18 collection, and find your inspiration for the season.




    Posted by Farah Al-Asmar
  • Velvet Love

     Velvet has taken over! Velvet hand bags are "classic" and "rich" and they look great both casually and dressy. Style a velvet handbag with minimal accessories, let the handbag be the spotlight of your outfit. The new Calypso bag has arrived, and its nothing like we have seen before. 

    This structured piece made from smooth Italian velvet fabric is the perfect fall/winter statement with enough room for your cards and essentials. The velvet calypso is a development of the SS17 Calypso for Magical Mauritius collection, creating a wave in the flap, we developed this for FW18 as a Xmas special celebrating Xmas lights and hues- Introducing a collection that will take any outfit to the next level and make a statement, repressing sophistication and romance is your ultimate best friend in hand. 
    lets shop!


    Posted by Farah Al-Asmar
  • You've Got Mail-Thank you Letter

    When I design bags, I always think about the women that will wear them, what they do, how they live their lives. Of course, I don’t know exactly where my bags end up, or who with, but I do try to keep todays women in my mind. I also take inspiration from my travels; my bags take a little bit of what I have seen and experienced, and thread it into the lives of the women that carrying them. Women with busy lives still need to look elegant and fashion forward. I want my bags to give women the power to be their best selves; speaking to them and touching their hearts!

    When buying a present for someone you love, you take into consideration what they like. For a woman who loves handbags, then the best quality handbags are what they really do deserve. This is why I make my designs to such a high standard, using the best calf leather not only for the outside but for the inside too. I want you to have a bag that you will love and adore, that you will be proud to wear to all sorts of occasions.

    My bags are quite collectible; after all, we all need a few handbags for different occasions. Shopping with our friends needs a bigger bag than evening dates so I have made tote bags and mini tote bags, clutches and bigger weekend type bags. Each collection features the colors, the shapes and the patterns that I see, the ones that spring out to me and especially inspires me to create. When you get one of my bags you get a piece of me, my style and my eye for color.

    I am very flattered and delighted at the popularity of my designs. Women everywhere, including style icons from stage and screen are wearing my bags and enjoying them. They are hugely popular and I am honored that women are taking my bags to premiers, on television and onto the catwalks. However, it isn’t just our media role models that my bags are designed for. Consider gifting a handbag, be it tote or clutch; Farah Asmar bags make a celebration extra special. Handbags are not an accessory anymore! You can style a whole outfit around one of our pieces. Not only is a handbag useful it says something about the wearer. They scream statement and status.

    You are part of the inspiration for me to carry on designing, and for me it is a pleasurable experience to communicate my love of nature, architecture and people everywhere into luxury handbags. I will keep on designing and creating wonderful handbags for you to enjoy. Wear them with pride, knowing that each one is purposed to make you feel amazing, to have something beautiful and special that you can really treasure.

    Posted by Farah Al-Asmar
  • Northern Lights

    The minute i hear Northern Lights i imagine shooting stars, shining elements up in the sky and a dark rainbow of colors! well it's some how true.

    now that Farah Asmar is becoming a travel-inspired Brand i would like to share with you my Iceland trip which my partner and I have visited back in January this year. So we are excited about the trip heading out from cold Gatwick airport- London To land into the freezing ground of Iceland ( literally it was a white carpet). Given its a Scandinavian country with few thousands living in it we arrive to Reykjavik where everyone is so friendly and helpful.

    we have booked few trips ahead of time and started with a candle light dinner at Fish Company ( highly recommended) where the set menu was a work of art offering all types of seafood slowly cooked in an interesting fusion.

    waking up the next morning early at 6 where we were shocked that the sun doesnt shine till 11 am!!! we toured around to experience the magical waterfalls (Helgufoss & Brúarfoss)After that we got to discover the city's coolest street Laugavegur where we dined at Old Iceland and got to shop some icelandic fashion (dont forget to buy your whool jumper & sheep or dear rug)

    Reaching to the interesting part of experiencing the boiling Blue Lagoon surrounded by lava stones in a -2 degree weather! truly magical, on our way back we got to see a hint of the northern lights but our trip the next night was canceled due to sky not being clear. I decided not to get disappointed since it would have been the highlight of our trip therefore our FW1718 will be inspired by my own imagination of what northern lights would look like!

    coming soon....


    dont forget to hit Coco's Nest for a" breakfast for Champions"

    Posted by Farah Al-Asmar
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